Marketing & Sales Internship

About DTSecLabs

DTSecLabs, located in the Berlin Metropolitan Area, and Belagavi, India, is a cybersecurity startup focused on Industry 4.0. We are developing a cybersecurity SaaS solution that helps industrial organizations identify vulnerabilities, understand attack surfaces and strengthen the security of their core infrastructure without disrupting normal operations.

The convergence of IT, IoT and OT environments has increased the complexity and vulnerability of OT networks. Our holistic, automated approach to vulnerability assessment addresses this challenge. As an early-stage team, we are collaborative and fast-moving, and we are growing our market presence through pilots with companies interested in evaluating our solutions.

About the role

This role is suitable for students in the final year of an MBA, Marketing, Business Administration, Communications, or a related program in India who want practical experience working with an early-stage technology company.

The internship will involve real marketing activities, including identifying potential customers, building marketing funnels, creating sales and marketing materials, running outreach campaigns, and supporting pilot customer acquisition.

Key responsibilities

• Help define and execute marketing activities for DTSecLabs and its cybersecurity products.
• Identify relevant industries, companies, and decision-makers who could become potential customers or pilot partners.
• Build and manage lead-generation and customer acquisition funnels.
• Support outreach to prospective customers through LinkedIn, email, and other relevant channels.
• Create and manage social media content, especially for LinkedIn.
• Develop messaging for different customer segments and use cases.
• Design and improve landing pages for products and campaigns.
• Create one-pagers, brochures, product sheets, and other marketing collateral.
• Conduct market, competitor, and customer research.
• Maintain prospect lists and track outreach, responses, meetings, and follow-ups.
• Support campaigns aimed at generating customer discussions, product evaluations, and pilot opportunities.
• Track basic marketing metrics such as engagement, leads, responses, meetings, and conversions.
• Support preparation for customer meetings, industry events, product demonstrations, and marketing campaigns.
• Test different messaging, channels, and campaign ideas to understand which generate greater customer interest.

Qualification requirements

• Currently pursuing the final year of an MBA in Marketing, Business Administration, Communications, or a related course in India.
• Good understanding of basic marketing concepts, including customer segmentation, positioning, lead generation, and marketing funnels.
• Good written and spoken English.
• Ability to research companies, industries, markets, and potential customers independently.
• Comfortable creating professional presentations and marketing materials.
• Familiarity with tools such as Canva, PowerPoint, Google Slides, Figma, or similar tools.
• Basic understanding of LinkedIn and social media marketing.
• Good organizational and communication skills.
• Ability to work independently, take ownership, and follow up consistently on assigned activities.

Good to have

Experience or interest in any of the following would be an advantage:

• B2B marketing
• SaaS or technology marketing
• Cybersecurity
• Startup marketing
• Lead generation and outbound campaigns
• LinkedIn marketing
• CRM tools
• Email marketing
• Landing-page tools
• SEO and content marketing
• Entrepreneurship or startup projects

What you will learn

This is intended to be a hands-on internship where you will work on real business and marketing activities. You will gain experience in:

• Marketing an early-stage technology product.
• Building customer acquisition and lead-generation funnels.
• Identifying and approaching potential B2B customers.
• Creating product positioning and marketing messages.
• Running LinkedIn and email outreach campaigns.
• Developing sales and marketing collateral.
• Supporting customer meetings and pilot discussions.
• Understanding how a startup finds its first customers and validates its market.
• Working directly with the founding team on go-to-market activities.